Since 2015, our communication strategy for KS, was to gradually establish it into a global leader in dropper seatposts and suspensions. Our comprehensive marketing plan elevated KS’s brand presence, positioning it prominently in the competitive market of cycling components and garnering widespread recognition.
From Day 01, our communication strategy focused on recruiting top global mountain biking experts, including world champions and olympic champions. Leveraging their expertise and achievements, we aimed to elevate the KS brand globally, infusing it with the credibility of competition at the highest international levels. These partnerships not only showcased the quality of the KS products but also reinforced KS as a trusted choice among elite riders in the fiercely competitive realms of enduro and XC mountain biking.
By producing high-quality content and utilizing effective copywriting, combined with translations in five languages, we execute a precise plan of press releases. This strategic approach ensures the brand KS gains substantial exposure in worldwide media. The coordinated efforts result in widespread coverage, reaching diverse markets and reinforcing KS’s global presence as a leader in the industry.
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We use high quality photography to enhances visual appeal, portraying the KS products at their best, in every detail. This meticulous presentation not only attracts customers but also establishes a positive and aspirational image for the product, influencing purchasing decisions and reinforcing the brand’s commitment to excellence.
Rendered images and 3D animation bring designs to life, allowing us to transport your audience into a world of vivid imagination and endless possibilities, exploring, showcasing every angle, texture and detail of your product, capturing audience attention and promoting engagement. These computer-generated images are a very effective marketing tool to drive sales and build brand recognition.
THE CLASSIFIED RIDE
In the heart of a barren desert, where time seems to stand still, Agent K navigates his bike through the rugged canyons, guided only by the distant echoes of the wind. The sun casts long shadows over the rusty remnants of an old cable car system that once connected these desolate peaks. As he walks in the skeletal structure, a biometric authentication system unlocks a cryptic message embedded in what seemed to be a dead phone… With its fully wireless control, a mind-blowing 200mm of travel, and its IP67 rating, LEV Circuit unleashes a force of dominance upon the most treacherous terrains and obstacles. What if this technology was to fall into the wrong hands?
Michael Hsu
Marketing Manager
Kind Shock
“Over the past decade, Theatre des Operations has significantly bolstered KS through media promotions, dealer relations, and sponsorship of promising athletes, thereby enhancing our global product visibility and brand recognition. In recent years, our collaboration has evolved, embracing website development, advertising, and graphic design, driving brand innovation and capturing wider audience attention. This collaboration transcends mere business, marking a profound brand evolution for KS. Theatre des Operations’ expertise and insight have enriched this journey, underscoring the partnership’s value. We anticipate further exploring new horizons together, spreading the KS brand story globally.”
Photo credits: Julien Abellan, Matt Delorme, Keno Derleyn, Armin Küstenbrück, Alessio Soggetti, Dave Trumpore.