CICLOVATION

  • Lifestyle Photography
  • Media Relations
  • Sponsorships and brand ambassadors
We brought Ciclovation into the spotlight by setting up press coverage, capturing bold, wide-ranging visuals across all kinds of bikes and wild terrain, and managing partnerships that actually meant something. Inspired by the “Grip the Adventure” spirit we created for Ciclovation, we built a story around performance and versatility—gear that’s ready for any ride, any rider, anywhere. It all came together to position Ciclovation as a go-to brand for cyclists chasing the next challenge.

Lifestylephotography

Carefully planned lifestyle photoshoots are crucial for a brand’s social media presence, requiring meticulous location scouting, rider and bike selection. Capturing high-quality images across all seasons and terrain ensures a dynamic and credible online presence, showcasing versatility. This complexity contributes to a visually engaging narrative, reflecting the brand’s commitment to authenticity and capturing the essence of year-round cycling experiences.
Ciclovation web-729901
Ciclovation_web_1
Ciclovation web-720184
Seven Serpents Ciclovation

Press releasesand products reviews

We kicked things off by sending out targeted press releases to introduce Ciclovation—a brand that was still pretty under the radar at the time—to key cycling media. The goal was to showcase the full range and get the attention of journalists in both Europe and the U.S. Those press efforts paid off: they sparked real interest from the media, who wanted to learn more, test the products, and share their thoughts. That led to Ciclovation being featured in some of the top cycling publications. Getting the products into the hands of trusted reviewers helped build credibility and put the brand in front of a wider audience. The coverage didn’t just highlight performance—it brought out what made Ciclovation unique, which helped build trust and grow awareness in the cycling community.
Ciclovation Tech-cycling
Ciclovation bikemag
Dolekop Ciclovation

Sponsorships andbrand ambassadors

We connected Ciclovation with standout athletes like 2023 Triathlon World Champion Dorian Coninx, along with talented riders from across the cycling spectrum—road, gravel, MTB, and beyond. These athlete collaborations helped shape Ciclovation’s image as a brand built for performance, no matter the discipline. To take things even further, we secured the sponsorship of the Mother North bikepacking race—an epic adventure event that perfectly reflects the brand’s spirit of exploration and reliability in tough conditions.
Dorian Coninx
Jerry
CEO
Ciclovation
An amazing working Experience with TDO

Our collaboration with JP and the TDO team began through a serendipitous encounter. As our company has steadily grown in recent years, we have sought to accelerate our brand marketing efforts. With that goal in mind, we chose Europe—the birthplace of cycling—as the hub for our brand marketing operations. By establishing a presence there, we aim to cultivate the European market while embracing multicultural development suited to diverse audiences

Several key factors led us to choose TDO:

  1. JP brings hands-on experience in global brand marketing and sales, with a proven ability to maximize impact even with limited resources.
  2. The TDO team has extensive networks across Europe, enabling swift access to the marketing resources we need. They contribute professional content and support in areas such as brand storytelling, product image development, and product testing feedback—always engaging actively in discussions and offering valuable insights.
  3. JP’s multicultural background and multilingual capabilities align with our brand’s positioning toward diverse markets. His long-standing collaborations with Taiwanese companies also give him a deep understanding of what Taiwanese brands need to succeed internationally.

After nearly a year and a half of working together, I’m confident we made the right choice. The TDO team has demonstrated a high level of professionalism across all areas—including project management, partner selection for sponsorships, production of marketing materials, and day-to-day communication. Their work has contributed meaningfully to Ciclovation’s growth in both sales performance and brand recognition.

The journey of brand development is long and challenging, and choosing the right partner is critical. We look forward to a lasting partnership with the TDO team, attracting more cycling enthusiasts and creating a better riding experience together with Ciclovation.

Photo credits: Thierry Sourbier, Alessio Soggetti, and courtesy of Mother North
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