As a comprehensive creative agency, we shaped the entire visual narrative for the Valtellina Ebike Festival launch. From crafting a distinctive brand identity that captures the event’s essence to designing eye-catching promotional materials, our expertise spans A3 and A4 posters, roll-ups, cardboard totems, social media posts, event catalogues, leaflet flyers, etc. Our meticulous approach ensures a cohesive and engaging visual experience, seamlessly integrating the festival’s theme across various mediums. From concept to execution, we created a compelling presence through thoughtful and impactful graphics that resonate with the target audience.
The chosen color palette to communicate the event draws inspiration from the vibrant hues of the sun, the rich tones of the locally produced wine, and the lush greenery of the surrounding nature. Reflecting the region’s significance as a prominent wine producer, the warm and inviting shades echo the sunlit vineyards. Additionally, the incorporation of green embodies the natural beauty of the surroundings. The logo design, featuring three peaks, pays homage to the prominent mountain presence.
The event catalogue served as a comprehensive guide, encapsulating all the initiatives, routes, and pertinent information essential for participants. From outlining specific initiatives to presenting useful information, the catalogue served as a one-stop reference, ensuring participants had access to a complete and organized source of guidance. Its purpose was to enhance the overall participant experience by offering a centralized and informative repository of everything they needed to know about the event.
The A3 foldable brochure was envisioned as a concise yet comprehensive guide to the event. Designed to be a compact source of detailed information, the brochure aimed to convey the essence of the event through visually appealing elements. Its purpose was to provide potential participants with an enticing glimpse into what the festival had to offer. With engaging graphics and informative content, the brochure was crafted to evoke a desire to be part of the vibrant experience, making it an essential tool for promoting event participation.
Camillo Bertolini
Project manager Valtellina Ebike Festival
Days Off outdoor
Hi Jean-Pierre,
thank you very much for the good work you have done.
Photo credits: Ezequiel Urrets