To enhance Microshift’s brand image, we devised a comprehensive communication plan. By curating visually appealing and informative media, we showcased Microshift’s products in action. Recruiting ambassadors added authenticity, connecting the brand with key influencers. Sharing content with the press amplified our reach and credibility. The launch of a revamped website provided a dynamic platform to highlight product features and engage with our audience. This holistic approach successfully reinforced Microshift’s brand perception, fostering a positive and influential market presence.
We strengthened Microshift’s brand by orchestrating comprehensive product reviews in leading cycling magazines. This strategic move aimed to enhance credibility and visibility for the brand. By having reputable publications test and feature Microshift products, we not only gained endorsements but also positioned the brand as a trustworthy player in the cycling industry. The published reviews showcased the products’ unique features, encouraging trust among potential customers. This approach not only solidified Microshift’s reputation but also increased its visibility and recognition within the cycling community, contributing to a more robust and positive brand image.
Through meticulous attention to aesthetics and storytelling, our photo and video production showcased Microshift’s products in compelling scenarios, emphasizing their design, functionality, and user experience. This visual storytelling not only communicated the brand’s values but also created an emotional connection with consumers. Consistent, high-quality content across various platforms, from social media to the brand website, reinforced Microshift’s identity and enhanced its overall appeal.
We revamped Microshift’s website, integrating cutting-edge technology for their products, ensuring seamless user-friendly navigation, and enriching content. The redesign strategically elevated Microshift’s image, positioning them as a key player in the competitive bicycle transmission market.
CENTOS II ROAD GROUP SET
As part of our efforts to promote Microshift’s Centos 11 road group set we filmed on iconic cycling roads nestled in the area around Lake Como – Italy. Enjoy the video!
William Chen
Managing director
microSHIFT
Theatre Des Operations provides great marketing suggestions. It is not only a service provider but also a total solution to promote brand value.
Not all cycling companies can dedicate the same budget as Shimano or SRAM to market themselves, but being an expert in website design, media relations, riders relations, photo, video, and image production, Theatre Des Operations can ensure your voice will be heard. And that is all a valued brand needs.
Photo credits: Jérémy Reuiller