Our agency enhanced Canyon bikes’ global brand awareness by distributing Justin Leov’s diary to MTB media worldwide. Swiftly translating his race insights into multiple languages, including captivating photos, and distributing press releases promptly after each EWS race resulted in extensive coverage.
Sending out press releases promptly after each EWS race demonstrated efficiency and responsiveness. Timeliness is crucial in the media world, and our agency’s quick turnaround ensured that the content was fresh and relevant, increasing the likelihood of media outlets picking up the story.
Translating the diary into German, French, Italian, Spanish, and Chinese showcased a commitment to global audiences, broadening the reach of the content. By catering to diverse language preferences, we ensured that the brand message was accessible and relatable to a wider international audience.
While the primary focus was on Justin Leov’s insights and the race, the consistent inclusion of Canyon bikes in the content subtly reinforced the brand presence. This approach avoided overt promotion and made the brand a natural part of the conversation, enhancing its image within the MTB community.
Justin Leov
Professional mountain bike rider
Canyon bikes
Thanks JP, You have been excellent to work with and it makes it all so much better working with people like you!
Photo credits: Sebastian Schiek, Ale Di Lullo