To effectively lift the global brand awareness of adidas Eyewear within the cycling community, we implemented a comprehensive strategy that leveraged storytelling, content production, media sharing, product placement, and social media management. By combining these elements, we ensured that adidas Eyewear was not only seen but also associated with the global cycling community’s lifestyle. The mix of storytelling and content production aimed to evoke emotions and build a connection, while media sharing, product placement, and social media management ensured widespread visibility within the target audience.
The Justin Leov diary provided an authentic connection between adidas Eyewear and the global cycling community. Through personal narratives, it highlighted the eyewear’s uniqueness and quality, leveraging Justin’s endorsement. By tailoring content for each EWS race, emphasizing visuals, and maintaining a consistent release schedule, the diary showcased adidas Eyewear as an integral part of the cycling lifestyle, stimulating brand recognition and engagement worldwide.
Our social media strategy focused on elevating the adidas eyewear brand by sharing captivating content from prominent road and MTB sponsored riders. We curated visually stunning and engaging posts, featuring these high-profile athletes in action, emphasizing the sleek design and functionality of the eyewear. Regularly highlighting their experiences, training sessions, and competition moments created an aspirational narrative. Timely and consistent updates across platforms like Instagram and Facebook ensured a dynamic online presence, captivating the audience with the performance and style of the eyewear, ultimately enhancing brand awareness and affinity.
When the opportunity of a trip to Bali came up, it was too good to pass up for Geoff Gulevich! He and Pierre-Édouard Ferry had been entertaining the idea of a mountain bike trip together for years but the stars had never aligned…until now.
CHASING SUMMER
When the opportunity of a trip to Bali came up, it was too good to pass up for Geoff Gulevich! He and Pierre-Édouard Ferry had been entertaining the idea of a mountain bike trip together for years but the stars had never aligned…until now. Enjoy the video!
Photo credits: Sebastian Schieck, Ale Di Lullo, Mason Mashon