We strategically promoted Infini bicycle lights by orchestrating magazine reviews, creating a multitude of diverse photos showcasing various bikes and terrains, and overseeing high-quality social media management. Aligning with Infini’s “movinginstyle” slogan, our approach emphasized quality and versatility, catering to a broad spectrum of cyclists and environments, reinforcing the brand as a premium choice.
Carefully planned lifestyle photoshoots are crucial for a brand’s social media presence, requiring meticulous location scouting, rider and bike selection. Capturing high-quality images across all seasons ensures a dynamic and credible online presence, showcasing versatility. This complexity contributes to a visually engaging narrative, reflecting the brand’s commitment to authenticity and capturing the essence of year-round cycling experiences.
Sponsoring the Seven Serpents bikepacking race strategically positioned Infini bicycle lights within the gravel community, associating the brand with a pioneering spirit and cross-border adventures. By aligning with this challenging event, Infini conveyed reliability in demanding conditions, fostering trust among cyclists.
SEVEN SERPENTS
This sponsorship not only showcased product durability but also established a genuine connection with a community that values resilience and endurance, effectively promoting Infini as the go-to choice for bikepackers seeking dependable equipment for their adventurous journeys. Watch the video:
Susan
CEO
INFINI lights
INFINI’s collaboration with THEATRE unfolds through a photographic journey. By integrating our cutting-edge technology with the beauty of cycling and nature, the content produced by THEATRE triggers emotional responses in consumers. Through THEATRE’s precise communication strategies, we positioned our brand with creative accuracy, ensuring a distinct and meaningful identity.
Photo credits: Alessio Soggetti