For LEM helmets Europe we created a holistic marketing plan through strategic sponsorships, influential brand ambassadors, compelling storytelling, visually appealing photo content, realistic product rendering, and effective social media management. By emphasizing inclusivity by featuring various cycling disciplines, we differentiated LEM from competitors focused mostly on racing. This approach aimed to establish LEM as the go-to brand for cyclists of all types, fostering a dynamic and relatable brand image.
The diverse sponsorship portfolio we put together set LEM apart from competitors. By associating LEM to the most iconic bikepacking race, to Olympic medalists triathletes, to a World Tour road cycling team, but also to grassroots athletes and bike messengers, we positioned LEM helmets as a dynamic and inclusive alternative. This approach, blending elite and grassroots involvement, cultivated a fresh and exciting brand image, establishing LEM as a helmet brand that caters to a wide spectrum of cyclists, reinforcing its appeal and relevance in the market.
Our 3D rendering for LEM bicycle helmets provided enhanced brand appeal, innovation, consistency, marketing efficiency, and global accessibility, contributing to a stronger and more resonant brand presence. Versatile settings showcased helmets for diverse audiences, ensuring consistency and facilitating dynamic presentations.
Our social media strategy seamlessly integrated elite athletes, grassroots cyclists, and diverse biking communities, presenting LEM helmets as an inclusive and dynamic brand. By featuring a spectrum of cyclists—from top-tier athletes to everyday enthusiasts—the approach cultivated a vibrant and relatable image, differentiating LEM as an exciting and accessible choice in the cycling world.
KANYMDA KUMIS
Kanymda Kumis” transcends the conventional bounds of a mountain biking film. It unfolds as an odyssey, a profound introspection into the soul of exploration. Watch the video:
Photo credits: Alessio Soggetti, Chris Gourdy, Gary Main, Lou Mottin, Saskia Dugon, Charlotte Gamus, Bicycle Factory, Media Shape, Human Powered Health team.